SUMMER FADE: The Debt Pulls Ahead Of Apollo 18 And Shark Night 3D Which Labor At Box Office; The Help #1 Again

MONDAY AM, 4TH UPDATE: What a very slow Labor Day weekend at the North American box office as Summer 2011 crawls to a close. DreamWorks/Disney’s The Help is an easy No. 1 againafter 4.5 weeks in release.Focus Features’ adult-targeted The Debt came in No. 2 despite playing in far less theaters than its competition. Not much good to say about the other new offerings which audiences decided weren’t worthwatching.The Debt earned a ‘B’ CinemaScore, Relativity’s Shark Night 3D a ‘C’, and bringing up the rear wasDimension/The Weinstein Co’s Apollo 18 with only a ‘D’ indicating just how disappointed audiences were with this pic. This is Weinstein’s 3rd summerunderperformer in a row.Also this weekend, Disney returned Cars 2 for $1.6M through Labor Day bringing its worldwide total to $540.8M, and Lionsgatesneaked Warrior: 1. The Help (DreamWorks/Disney)Week 4.5 [2,843 Theaters] Friday $3.6M, Saturday $5.3M, Sunday $5.5M 3-Day Weekend $14.6M, 4-Day Holiday$19M, Cume $123.3M 2. The Debt (Focus Features) NEW (Wed opening) [1,826 Theaters] Friday $2.6M, Saturday $3.8M, Sunday $3.6M 3-Day Weekend $9.9M, 4-Day Holiday $12.5M, Cume $14.4M 3. Apollo 18 (Dimension/The Weinstein Co) NEW [3,328 Theaters] Friday $2.8M, Saturday $3M, Sunday $2.8M 3-Day Weekend $8.7M, 4-Day Holiday $10.7M 4. Shark Night 3D (Relativity) NEW [2,806 Theaters] Friday $2.7M, Saturday $3M, Sunday $2.6M 3-Day Weekend $8.3M,4-Day Holiday $10.3M 5. Rise Of The Planet Of The Apes (Fox) Week 5 [3,193 Theaters] Friday $1.8M, Saturday $2.9M, Sunday $3.1M 3-Day Weekend $7.9M,4-Day Holiday $10.2M,Cume $162.4M 6. Colombiana (Sony) Week 2 [2,614 Theaters] Friday $1.9M, Saturday $2.7M, Sunday $2.7M 3-Day Weekend $7.4M (-28%), 4-DayHoliday$9.4M,Cume $23.9M 7. Our Idiot Brother (The Weinstein Co) Week 2 [2,555 Theaters] Friday $1.4M, Saturday $1.9M, Sunday $2.1M 3-Day Weekend $5.4M (-22%), 4-Day Holiday$7M, Cume $17.2M 8. Spy Kids 4D - 3D (Dimension/Weinstein Co) Week 3 [3,007 Theaters] Friday $1M, Saturday $1.8M, Sunday $1.8M 3-Day Weekend $4.8M, 4-Day Holiday $6.6M, Cume $31M 9. Don’t Be Afraid Of The Dark (FilmDistrict) Week 2 [2,780 Theaters] Friday $1.4M, Saturday $1.9M, Sunday $1.7M 3-Day Weekend $5.1M (-40%),4-Day Holiday $6.1M, Cume $17.5M 10. The Smurfs (Sony) Week 6 [2,706 Theaters] Friday $875K, Saturday $1.5M, Sunday $1.6M 3-Day Weekend $4.1M, 4-Day Holiday$5.6M,Cume $133.5M International Cume$295.8 million,Worldwide Total $427.8M

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